Louis Connolly Ltd was a wine and spirit merchant, whose offices and principal
shop were at Chapel Ash; and they had branches at Cheapside and 42 Worcester
Street, as well as at Bilston, Willenhall and Stafford.
shown here was issued in 1939 and covered wines, spirits, liqueurs, beers,
cigars and cigarettes. It also covered cider and that section has the
interesting advice that "Taken in the morning, cider acts as an excellent
medicine". It then provides a prescription: "Squeeze the juice
of a whole grapefruit into one bottle of cider (medium sweet). Then
add a few pieces of pineapple and shake well". Apparently this was a
drink, not an explosive device.
Louis Connolly was clearly determined that the good
people of Wolverhampton should be made aware of some of the finer
points of good living and the price list starts with several pages
of advice about wine such as how to store it, how to serve it, what
glasses to use, what wines to serve with what food, and so on - in
fact the sort of thing your butler would have known about if, by
1939, you had still had a butler. The role of the naked lady
in the logo is unclear. Presumably it adds a rakish air to the
whole thing whilst still being Art and in no way objectionable.
The catalogue contains a page of recipes, divided into
"cocktails" and "cups". Apparently a "cup" is anything based
on soda water and would therefore be a longer drink - and less
alcoholic - than a cocktail. The Curator appends here two of
the recipes for cocktails, choosing ones he has never heard of (a
criterion which made selection easy).
Depth Charge: Two dashes
of Absinthe, half a wine glass of Kina Lillet, half a wine
glass London Dry Gin, squeeze orange peel on top.
[What you do then is not stated. Most of the other
recipes tell you to shake it (in the case of the Martini) or
stir it. In view of the ingredients perhaps one just
threw it away].
Maiden's Prayer: One-third wine
glass Kina Lillet, one-third wine glass London Dry Gin,
one-third wine glass Calvados, one-third wine glass Apricot
Brandy. [Again, what you then do with it is not
stated. Nor do they say what the maiden is praying for
- though one might guess what the man who gave it her might
have been seeking].
For some odd reason the names of the cups seem more
familiar. Here is one example.
Horse's Neck: Place the peel of
half a lemon in a tumbler, add a cocktail glass of London
Gin and a dash of Angostura Bitters. Fill up with iced
Here's looking at you, Baby!
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