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The Clifton in Bilston Street which had been so accommodating to the Savoy during the building of the super cinema was one of the cinemas which was most affected by the emergence of the super cinemas. It became increasingly difficult for the cinema to find economically viable film programmes. As a result, the Clifton followed a very similar pattern to another town centre flea pit, the Olympia, and began showing Continental, X Rated, revivals and rejects. Some of the master pieces of the French and Italian cinema were shown alongside very poor quality B horror films. In February 1966 the Clifton showed its last film programme with 'Curse of the Fly' starring Brian Donlevy and 'Duel of the Space Monsters' starring James Karen.

The premises were converted into a Bingo Hall within one month. It remained as a Bingo venue for ten years until in 1978 the building was declared unsafe. It was demolished in 1981 to make room for the Ring Road. The site is currently part of the central reservation in front of the town's new Police Station and will soon become part of the Midland Metro line.

The Rex had opened in 1947 but by 1953 it was up for sale and due to be auctioned in London. However, the reserve price was not reached and the owner, Fred Leatham, continued to operate the cinema until it closed again early in 1956. There was one more effort to re-open on June 30th 1956, this time with the addition of Cinemascope. The film chosen to show for this re-opening was 'The Student Prince' starring Edmund Purdom but the re-opening was relatively short lived and finally, in December 1956, the cinema closed. The building was demolished as part of the redevelopment of the Whitmore Reans area and the building of the Avion Centre. This has meant that it is now very difficult, if not impossible, for people to exactly locate the original site of the Strand or West End or Park or Rex cinema!

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The Odeon, Dunstall after its closure as a cinema.
The Dunstall had become part of the Odeon circuit which, during the 1950's, was part of the Rank Organisation. The executives of Rank had started a rationalisation programme and it became increasingly clear that the future for some of their smaller cinemas was not very bright. Both the Queen's and Scala had been closed by Rank so it was not too surprising when it was announced that the Odeon Dunstall was to close on November 5th 1960. The last two films shown at the Odeon Dunstall were 'Savage lnnocents' starring Anthony Quinn and 'Dead Lucky'. Thus, the history of the Dunstall or Odeon Dunstall as a cinema came to a very tame end after just twenty six years of operation.

The Penn received more post war investment than most of the local cinemas, especially from its principal owner B.T. Davis, the Birmingham accountant. The auditorium of the cinema was refurbished and new projectors were introduced (the Penn was the first cinema in the country to install a Phillips sound system and Phillips F.P.7 projectors). The cinema also had Cinemascope installed and a new heating system. The patrons of the Penn were extremely loyal and many of them saw the Penn as the one cinema which provided them with the opportunity of seeing some of the most outstanding of films, in a comfortable and relaxed environment (the Penn was one of the first local cinemas to provide coffee or tea for its patrons). The parking facilities at the cinema were exceptionally good.

Towards the end of the 60's rumours began to regularly circulate that the Penn was about to close and local people organised a pressure group to keep the Penn open! In March 1972 the group met and as a result attendances showed an increase. However, there were already moves afoot to sell and redevelop the site. In 1973 the redevelopment plans were accepted and on March 24th 1973 the last film show took place. The last film was 'Ooh, You Are Awful' starring Dick Emery. The site was redeveloped and the MacMarket Supermarket was built. The supermarket was to become International then Gateway, followed by Somerfield. now a Co-Op.

The Clifton at Fallings Park had enjoyed quite a successful war but the 50's were in no way as successful for the cinema with decreasing attendances and a failure to capture the most popular of films. In 1959 the Clifton celebrated its 21st Birthday with the showing of 'Carry on Teacher' which had the additional feature of a personal appearance by Charles Hawtry, one of the film's stars.

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The Clifton Cinema, Fallings Park.

Two years after the celebrations the cinema closed. The last film was 'Can Can' starring Frank Sinatra and Shirley MacLaine. The last show was on November 4th 1961. Shortly after the closure the building was demolished. A new Fine Fare was built on the site. It is now a Somerfield Supermarket.

The story of the local cinema's demise in Wolverhampton was also reflected in the surrounding areas of Wednesfield and Bilston.

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The Clifton, Fallings Park, being demolished .

The Ideal in Wednesfield had managed to compete with its much larger neighbour, the Regal, quite successfully during the years immediately after the war, but as the 50's wore on the competition became that much more difficult. In 1957 it would seem that the ideal ceased to effectively function as a cinema. There were some attempts by its owner, William Severn, to revive the cinema but the falling attendances and the vandalism that the cinema suffered put an end to any revival.

There were attempts to re-open the premises as a dance hall but this also failed. The building still stands and is now the Royal Carpets showroom.

 

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